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Our Journal

  • Think of recent automobile, mattress or gadget advertisements you may have seen. Have you noticed the term ‘Ergonomically designed’ being used repetitively? What does it mean; and why is it important? The word ‘Ergonomics’ comes from the Greek words ‘Ergon’ meaning ‘to work’ and ‘Nomos’ meaning ‘Natural law’. Ergonomics studies human abilities and limitations, and applies them to the designing of products or places. Ergonomics applies to the designing of everything that involves people. This can include work spaces, work tools, products/objects of everyday consumption, sports equipment and a lot more. An office

  • Today, Google is synonymous with search engines. We all might be using it about a dozen times a day or even more. The usual Google doodle with red, blue, green, yellow letters is familiar to all of us. But often we notice different, colourful, images that depict particular stories- the special Google doodles that are put in place to celebrate significant dates or people. The first Google Doodle honoured the Burning Man festival in 1998. Since 2000, a team of Doodlers designs the wonderfully creative and recently, even interactive doodles that

  • We have all heard of literary prizes and awards for cinema, music and dance. Awards for designing, innovation, copywriting and the like may be less, but they are prestigious nevertheless. The Red Dot Award is an international award presented by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The Red Dot Award is given to the best product designs in three distinct categories- the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. Each competition is organised once every year and this competition witnessed more than 15000 submissions

  • Consistency is the key to recognition. A brand is recognized because it has that one thing that everyone recognizes because it is consistent. For example, by now everyone knows about the logo of McDonalds and can recognize it from afar with that single letter M. If the company had kept changing their logo over the years, it would not have been recognized globally.   In simple terms brand guidelines are a set of rules and tools that define the usage of branding elements. Every brand has different guidelines, however, guidelines in general

  • Infographics are that part of design world which bring together signs, charts, text and images turning the data into a visual information. Infographics makes the data easier to understand and attracts more attention at the same time.   We could not stop wondering whether the cave paintings from 30,000 B.C. form a part of infographics, as they most certainly fulfilled the basic criteria. Egyptians also used the same method to capture the activities of their era.   As we move ahead in time, the modern history of infographics might as well start with William

  •   The world has come online in a very short span of time. People are aware that most businesses have their professional websites. However, not all of them see the need to have a website of their own.   If you own a business but do not have a website, you are losing many opportunities. A website itself has many ways to be used for various marketing strategies. In today’s world, the first thing a person does to find a business is google it. What if a customer is looking for you but

  • Growing a business is like growing a crop. It takes dedication, foresight and savviness. The amount of hard work goes up a few notches, if you have built that business from ground up. Successful business owners are aware of the need of the customer, the location of the customer and how should the word reach them. This also includes the collection and effective use of data that drives action. This is where the importance of analytics comes in.   Here are 5 ways in which analytics help your business grow: Planning expansion Having a